Textured hair requires so much extra care, making product build-up a real problem. Your curls, coils and waves need a CG friendly, deep cleansing and hydrating shampoo to retain that natural look. This is why Dove Amplified Textures Hydrating Cleanse Shampoo’s unique formula is specially crafted to care for all kinds of natural textures, from thick curls to coils and waves.With this curly hair clarifying shampoo, you can breeze through every wash day. Infused with the excellent hydrating properties of aloe, it provides gentle cleansing to get rid of any product build-up and restore the natural shine and moisture of your hair. Not only is it a sulphate and paraben-free shampoo, but Dove also boasts a colour safe formula that will amplify the natural beauty of your curls, giving you hair that you can flaunt with confidence. Its moisture amplifying blend makes it the perfect choice to treat dull or dry curly hair. So, add this curl shampoo to your daily routine, along with Dove Super Slip Detangling Conditioner for the perfect pampering experience.Features: Shampoo that offers gentle cleansing, nourishment and care to your coils, curls and wavesInfused with aloe that helps prevent build-up and locks in moisture for clean, shiny, and healthy finishSpecially formulated with moisture amplifying blend to give your hair a restorative treatment and treat dull and dry curlsThis shampoo has a color-safe formula and is sulfate-free and paraben-free About the Brand: Dove the home of real beauty. Beauty is not defined by shape, size or colour its feeling like the best version of yourself. Authentic. Unique. Real. For over a decade, the brand has been working to make beauty a source of confidence, not anxiety. Dove celebrates a new definition of strength: one with care at its centre. Real strength is shown through the care you give to the people that matter and that includes you. Whether you're looking for a deodorant to keep you feeling fresh and dry all day or you want a body wash to help keep your skin hydrated, Dove products are designed to protect and care for your skin.