All-Natural, Vegan Goodness
We create clean, plant-powered formulations that pack a serious punch.
As India’s first vegan wellness brand, our safe, all-natural formulas offer the shiniest hair, the brightest smile, and the clearest skin - with soothing, toxin-free ingredients.
Our products are thoughtfully created using only all-natural extracts with no chemical additives, emulsifiers, dyes or preservatives. They are not tested on animals. They are stored in 100% post-consumer recycled packaging that is reusable. Moreover, our products don’t discriminate. Skin is skin. Hair is hair.
Benefits Of Arata’s Advanced Curl Curly Hair Cream
Enhances Curl Pattern & Definition
This powerful, vegan and CG approved recipe forms gorgeous curl clumps and defines your natural curl pattern. With its non-sticky, non-greasy, and lightweight texture, it sets a new standard for styling curls without weighing them down. Perfect for enhancing curl definition – giving you velvety soft, bouncy curls
Intensively Moisturizes
This plant-based sculpting solution, formulated with shea butter, abyssinian seed oil, soya protein, and argan oil, intensively moisturizes your curls – boosting hydration, moisture retention and frizz control. It also protects your curl cuticles while adding shine
Strengthens Curls
Infused with hydrolyzed proteins, our hair cream increases curl elasticity and strengthens your hair shaft to minimize breakage. The formula leaves your curls feeling fortified while improving curl texture and repairing damage.
Reduces Frizz
Our powerful, vegan recipe enhances the effectiveness of scrunching, smoothens flyaways, and combats frizz to keep your curls velvety soft. Each plant-powered ingredient works to hydrate dry hair, reduce frizz, tame flyaways, and create bounciness
Key Ingredients
Argan Oil
Softens dry curls and reduces frizz.
Soy Protein
Improves curl texture and repairs damage.
Shea Butter
Intensively moisturizes, prevents dryness, softens curls, and reduces frizz..
Abyssinian Seed Oil
Promotes hair shine and locks in moisture.
How To Use
Why Choose Arata?
Our Story
In January 2016, Arata's co-founders, Dhruv Madhok and Dhruv Bhasin, realized that virtually every personal care product on store shelves, barring a few oils, had chemicals in them. They envisioned an honest personal care company that would reduce the rampant toxicity in our daily routines. Today, Arata creates high-quality, plant-powered products with safe, all-natural ingredients, and absolutely no chemical additives, emulsifiers, dyes or preservatives.
Cruelty-Free & Vegan
We are PETA-certified cruelty free and vegan. Our wellness range is vegan-friendly, formulated entirely from plants, essential oils, fruit extracts, and safe plant-based preservatives. We’re the first brand in India to offer vegan unisex products that soothe your hair, skin, and body.
Toxin- Free
We are Australian Certified Toxic-Free and Australian Certified Non-Toxic. You can view the rest of our certifications on our website! In fact, through years of rigorous product development with India’s finest cosmetologists and production specialists, we have ensured that our plant-based ingredients are of the highest quality and integrity, 100% nature-derived and toxin-free.
Recycled & Recyclable Packaging
We’re non-toxic inside and out! Not only do we use non-toxic ingredients, but we also contribute to no plastic waste. Our formulas are packaged in upto 100% recycled plastic, and the labels are printed with safe, food-grade ink