All-Natural, Vegan Goodness
We create clean, plant-powered formulations that pack a serious punch.
As India’s first vegan wellness brand, our safe, all-natural formulas offer the shiniest hair, the brightest smile, and the clearest skin - with soothing, toxin-free ingredients.
Our products are thoughtfully created using only all-natural extracts with no chemical additives, emulsifiers, dyes or preservatives. They are not tested on animals. They are stored in 100% post-consumer recycled packaging that is reusable. Moreover, our products don’t discriminate. Skin is skin. Hair is hair.
Benefits Of Arata’s Advanced Curl Care Curly Hair mask
Curl Quenching Intensive Moisture
Our advanced formula penetrates deep into your curls and intensively nourishes them from root to tip. With a unique blend of abyssinian seed oil, argan oil, shea butter, almond oil, and jojoba oil, this all-natural hair mask is packed with intensely moisturizing ingredients – giving your curls a velvety texture and rich definition.
Deep Conditions
Created for curly hair textures in need of moisture, this dreamlike mask penetrates each curl cuticle and deep conditions it with the power of wheat, corn and soya protein, shea butter, abyssinian seed oil, argan oil, almond oil, and jojoba oil.
Prevents Curl Breakage & Damage
Thoughtfully crafted with potent natural oils, along with wheat, corn and soya protein, this plant-powered hair mask improves hair structure, fortifies and strengthens your curls to minimize breakage. The formula treats surface level damage inflicted by environmental aggressors, harsh detangling, brushing and styling.
Softens Dry Curly Hair
Infused with abyssinian seed oil, argan oil, olive oil, almond oil and shea butter, this mask is chock-full of conditioning and moisturizing agents. You can count on its potent formula to nourish and moisturize while helping support the hair's elasticity against breakage, making coarse curly hair smooth to touch.
Key Ingredients
Argan Oil
Softens dry curls and reduces frizz.
Wheat Protein
Strengthens curls and prevents breakage.
Shea Butter
Intensively moisturizes, prevents dryness, softens curls, and reduces frizz.
Abyssinian Seed Oil
Promotes hair shine and locks in moisture..
Almond Oil
Softens curls, boosts moisture, and increases shine
Hyaluronic Acid
Locks in moisture and combats frizz.
How To Use
Why Choose Arata?
Our Story
In January 2016, Arata's co-founders, Dhruv Madhok and Dhruv Bhasin, realized that virtually every personal care product on store shelves, barring a few oils, had chemicals in them. They envisioned an honest personal care company that would reduce the rampant toxicity in our daily routines. Today, Arata creates high-quality, plant-powered products with safe, all-natural ingredients, and absolutely no chemical additives, emulsifiers, dyes or preservatives.
Cruelty-Free & Vegan
We are PETA-certified cruelty free and vegan. Our wellness range is vegan-friendly, formulated entirely from plants, essential oils, fruit extracts, and safe plant-based preservatives. We’re the first brand in India to offer vegan unisex products that soothe your hair, skin, and body.
Toxin- Free
We are Australian Certified Toxic-Free and Australian Certified Non-Toxic. You can view the rest of our certifications on our website! In fact, through years of rigorous product development with India’s finest cosmetologists and production specialists, we have ensured that our plant-based ingredients are of the highest quality and integrity, 100% nature-derived and toxin-free.
Recycled & Recyclable Packaging
We’re non-toxic inside and out! Not only do we use non-toxic ingredients, but we also contribute to no plastic waste. Our formulas are packaged in upto 100% recycled plastic, and the labels are printed with safe, food-grade ink