Plant-Powered Vegan Goodness
We create clean, plant-powered formulations that pack a serious punch.
As India’s first vegan wellness brand, our safe, all-natural formulas offer the shiniest hair, the brightest smile, and the clearest skin - with soothing, toxin-free ingredients.
Our products are thoughtfully created using only plant-powered extracts with no chemical additives, emulsifiers, dyes or preservatives. They are not tested on animals. They are stored in 100% post-consumer recycled packaging that is reusable. Moreover, our products don’t discriminate. Skin is skin. Hair is hair.
Benefits Of Arata’s Super Shampoo
Plant-Powered Extracts
The recipe contains powerful extracts of onion oil, argan oil, and apple cider vinegar, each of which offers therapeutic benefits to your hair.
Intensively Moisturising
Formulated with safe, plant-based ingredients, this unique formula moisturizes and repairs dry damaged hair.
Effectively Cleanses
Gently cleanses and nourishes your hair without stripping your scalp of its natural oils, and provides a powerhouse of nourishment to your strands.
Key Ingredients
Aloe Vera
Moisturizes your strands and has anti-inflammatory properties.
Bhringraj
Known to prevent hair loss and promote growth naturally.
Apple Cider Vinegar
Strengthens hair and adds a natural lustre.
Onion Oil
Known to boost circulation & boost hair growth.
Argan Oil
Softens and hydrates hair.
Why Choose Arata?
Our Story
In January 2016, Arata's co-founders, Dhruv Madhok and Dhruv Bhasin, realized that virtually every personal care product on store shelves, barring a few oils, had chemicals in them. They envisioned an honest personal care company that would reduce the rampant toxicity in our daily routines. Today, Arata creates high-quality, plant-powered products with safe, all-natural ingredients, and absolutely no chemical additives, emulsifiers, dyes or preservatives.
Cruelty-Free & Vegan
We are PETA-certified cruelty free and vegan. Our wellness range is vegan-friendly, formulated entirely from plants, essential oils, fruit extracts, and safe plant-based preservatives. We’re the first brand in India to offer vegan unisex products that soothe your hair, skin, and body.
Toxin- Free
We are Australian Certified Toxic-Free and Australian Certified Non-Toxic. You can view the rest of our certifications on our website! In fact, through years of rigorous product development with India’s finest cosmetologists and production specialists, we have ensured that our plant-based ingredients are of the highest quality and integrity, 100% nature-derived and toxin-free.
Recycled & Recyclable Packaging
We’re non-toxic inside and out! Not only do we use non-toxic ingredients, but we also contribute to no plastic waste. Our formulas are packaged in upto 100% recycled plastic, and the labels are printed with safe, food-grade ink