All-Natural, Vegan Goodness
As India’s first 100% nature-derived wellness brand, we create plant-based, vegan products with soothing, toxin-free ingredients that feel fantastic on your hair and skin.
Our products are thoughtfully created using only all-natural ingredients with no chemical additives, emulsifiers, dyes or preservatives. They are not tested on animals. They are stored in 100% post-consumer recycled packaging that is reusable.
Moreover, our products don’t discriminate. Skin is skin. Hair is hair.
Benefits Of Arata’s Cleansing Shampoo
All-Natural Conditioning & Protection
This replenishing blend of nature-derived, vegan extracts gently conditions and coats your hair with natural extracts. No SLS, Parabens, Heavy Metals, Triclosan, Formaldehyde, Phosphates, SLES, MEA, DEA, TEA, Chlorine, Dyes, Caustics. There’s absolutely no fear of hair loss, hair thinning, or hair damage caused by chemical ingredients.
Makes Hair Silky & Soft
Our nourishing is an antioxidant-rich formula that contains a restorative blend of plant-based ingredients, that leave your hair silky, soft and smooth.
Packed With Rejuvenating Extracts
The recipe is pure, plant-based extracts packed with vitamin B12, vitamin A, vitamin C, zinc, manganese, calcium, potassium that work together to rejuvenate hair follicles. Blueberries contain proanthocyanidins and antioxidants, which stimulate hair follicles, aid hair growth, and flood your hair with essential vitamins.
Gently Detangles
Created with sugarcane and castor oil extracts, which naturally condition each strand and give you naturally tangle-free hair.
Key Ingredients
European Blueberry
Nourishes your strands with natural goodness.
Lemon, Orange
Rich in antioxidants that strengthen and revitalize your hair, adding a light, fresh fragrance.
Sugarcane
To naturally condition each strand.
Raspberry Maple
Gives a healthy, lasting shine.
Castor Oil
For tangle-free locks that shine.
How To Use
Why Choose Arata?
Our Story
In January 2016, Arata's co-founders, Dhruv Madhok and Dhruv Bhasin, realized that virtually every personal care product on store shelves, barring a few oils, had chemicals in them. They envisioned an honest personal care company that would reduce the rampant toxicity in our daily routines. Today, Arata creates high-quality, plant-powered products with safe, all-natural ingredients, and absolutely no chemical additives, emulsifiers, dyes or preservatives.
Cruelty-Free & Toxin-Free
We are PETA-certified cruelty free and vegan, Australian Certified Toxic-Free® and Australian Certified Non-Toxic™. Our plant-based ingredients are of the highest quality and integrity, 100% nature-derived and toxin-free.
Vegan
Our wellness range is vegan-friendly, formulated entirely from plants, essential oils, fruit extracts, and safe plant-based preservatives. We’re the first brand in India to offer vegan unisex products that soothe your hair, skin, and body.
Recycled & Recyclable Packaging
We’re non-toxic inside and out! Not only do we use non-toxic ingredients, but we also contribute to no plastic waste. Our formulas are packaged in upto 100% recycled plastic, and the labels are printed with safe, food-grade ink.