All-Natural, Vegan Goodness
As India’s first 100% nature-derived wellness brand, we create plant-based, vegan products with soothing, toxin-free ingredients that feel fantastic on your hair and skin.
Our products are thoughtfully created using only all-natural ingredients with no chemical additives, emulsifiers, dyes or preservatives. They are not tested on animals. They are stored in 100% post-consumer recycled packaging that is reusable.
Moreover, our products don’t discriminate. Skin is skin. Hair is hair.
Benefits Of Arata’s Cleansing Shampoo
Strong Hold For 15 hours
Keep your hair fresh with our nourishing hair gel, which gives your strands a strong hold that lasts up to 15 hours.
Boosts Hair Growth
Our hair gel infuses your hair with plant-based ingredients that boost hair growth and strengthen your strands naturally. Absolutely no premature greying or hair damage caused by chemical ingredients!
All-Natural Styling
No SLS, Parabens, Heavy Metals, Triclosan, Formaldehyde, Phosphates, SLES, MEA, DEA, TEA, Chlorine, Dyes, Caustics.
Prevents Hair Fall
There’s absolutely no fear of hair loss, hair thinning, or hair damage caused by chemical ingredients. Our hair gel nourishes while it styles, and is highly safe for daily use! Moreover, our hair gel is water soluble and rinses out easily, unlike most chemical-laden hair gels.
Key Ingredients
How To Use
Why Choose Arata?
Our Story
In January 2016, Arata's co-founders, Dhruv Madhok and Dhruv Bhasin, realized that virtually every personal care product on store shelves, barring a few oils, had chemicals in them. They envisioned an honest personal care company that would reduce the rampant toxicity in our daily routines. Today, Arata creates high-quality, plant-powered products with safe, all-natural ingredients, and absolutely no chemical additives, emulsifiers, dyes or preservatives.
Cruelty-Free & Toxin-Free
We are PETA-certified cruelty free and vegan, Australian Certified Toxic-Free® and Australian Certified Non-Toxic™. Our plant-based ingredients are of the highest quality and integrity, 100% nature-derived and toxin-free.
Vegan
Our wellness range is vegan-friendly, formulated entirely from plants, essential oils, fruit extracts, and safe plant-based preservatives. We’re the first brand in India to offer vegan unisex products that soothe your hair, skin, and body.
Recycled & Recyclable Packaging
We’re non-toxic inside and out! Not only do we use non-toxic ingredients, but we also contribute to no plastic waste. Our formulas are packaged in upto 100% recycled plastic, and the labels are printed with safe, food-grade ink.