94% naturally derived* nourishing shampoo that gently exfoliates and renews the scalp while delivering a soft, smooth and nourished afterfeel. Creates an optimal foundation for thicker, fuller hair.
Aveda's own pure-fume aroma with certified organic lavender, rosemary, geranium, vanilla and other pure flower and plant essences.
Features:
Ideal for: Medium to thick hair; normal to dry scalp
Free from: Sulfated cleansers, parabens, mineral oil, petrolatum, formaldehyde, animal ingredients, synthetic fragrance and gluten
About the Brand: Aveda Corporation is an American cosmetics company founded by Horst Rechelbacher, now owned by Estee Lauder Companies. One of the industry's most-prestigious beauty brands, Aveda beauty products are alive with the life force of plants, and contain pure essential oils. Specializing in hair care products, the brand also offers other plant-based products - skin care, makeup, pure-fume, aromas and lifestyle - that are all professionally developed and clinically tested. This cruelty-free brand range is formulated without parabens, phthalates and sodium lauryl sulfate.
Country of Origin: Belgium / Canada / Czech Republic / Dominican Republic / France / Germany / Italy / Japan / South Korea / Mexico / North Macedonia / Poland / Switzerland
Generic Name: Haircare
Name of Mfg / Brand: Estee Lauder Companies