Silicone-free smoothing shampoo that gently cleanses, moisturizes and enhances shine while fighting frizz.
Features:
- Helps fight/reduce frizz, helps prevent flyaways
- Gentle, sulfate cleanser-free and silicone-free shampoo has a luxurious lather
- Smooths and softens hair
- Improves hair manageability
- Moisturizes hair to become more supple and easier to style
- Plant polymer complex and botanical smoothing oil blend help create a smooth surface on hair
- Safe for color-treated and chemically processed hair
- Suitable for all hair types (fine, medium, coarse/thick) and all hair textures (straight to coily)
- 95% naturally derived*, silicone-free, vegan, cruelty-free
Free from: Silicones, Parabens, Mineral Oil, Petrolatum, Gluten, Formaldehyde and its donors, Sodium Lauryl Sulfate, Sodium Laureth Sulfate (SLS/SLES), Triclosan and Triclocarban
Aveda's own pure-fume aroma with Australian sandalwood, bergamot, palmarosa and other pure flower and plant essences.
*From plants, non-petroleum minerals or water, on average per ISO standards.
Responsible Manufacturing: First beauty company manufacturing with 100% wind power in their primary facility.
About the Brand: Aveda Corporation is an American cosmetics company founded by Horst Rechelbacher, now owned by Estée Lauder Lauder Companies. One of the industry's most-prestigious beauty brands, Aveda beauty products are alive with the life force of plants, and contain pure essential oils. Specializing in hair care products, the brand also offers other plant-based products - skin care, makeup, pure-fume, aromas and lifestyle - that are all professionally developed and clinically tested. This cruelty-free brand range is formulated without parabens, phthalates and sodium lauryl sulfate.