Maybelline New York
Maybelline New York Fit Me Primer
What it is: An instantly smoothing, mattifying, and breathable primer that’s silicone-free and jam-packed with skin-loving ingredients for all-day hydration and 12-hour pore-blurring power!
What it does: Infused with Damascus rose water, prickly pear, and cactus flower extract, the formula is refreshing upon application, boosts hydration, maintains skin barrier protection, and extends makeup wear for up to 12 hours. Super versatile, it can be worn alone, under, and on top of makeup for a shine-free, even complexion. It’s also fragrance-free, vegan-friendly, alcohol-free, non-comedogenic, and is suitable for all skin types!
What else to know:
- Strawberry-colored primer blends in clear on all skin tones
- Achieve silicone-level blurring with a 100% silicone-free formula
- 90% naturally-derived formula
- Innovative water-locking powder technology releases an instant barrier boost of hydration and actives upon application
- Instant, all day (12 hours) and long-term hydration for up to 28 days with continued use
- Vegan society certified
- Packaging is made with 50% post-consumer recycled material
- Carton is FSC-certified and 100% recyclable
Claims:
- 97% of panelists had visibly blurred pores instantly
- 97% agreed their skin texture looked smoother after application
- 93% agreed it extended the wear of their makeup
Based on an independent consumer test with 27 people of all skin tones, types, and genders for 28 days.
About the Brand: Huda Kattan is one of the most well known internationally recognised makeup gurus and content-creators. She is an award-winning makeup artist, blogger and vlogger. Guided by her expertise and eye-for-detail, Huda Kattan founded her record-breaking global brand Huda Beauty in 2013. Since then, Huda Beauty has become the No.1 Beauty Instagram account with over 20 million followers. Kattan is constantly creating ground-breaking products as she continues to build and reinvent the beauty empire.
