- Since 1970
- SLS Free
- Gently Whitens Teeth
- Fights Cavities
- Safe for Enamel
- Safe for Everyday Use
- With Plant-Based Activated Charcoal
- Gluten Free
- Kosher
- Halal
- Activated Charcoal Adds a Gentleness Benefit to our Whitening Formula
What's inside matters™
We've been making safe and effective natural personal care products for you and your family since 1970! It all started when Tom and Kate Chappell moved to Maine. They couldn't find natural products for their children that supported their healthy lifestyle, so they made their own. This passion and pioneering spirit lives on at Tom's of Maine today. Our Stewardship Model, with standards for natural, sustainable, and responsible, guides every decision we make about our ingredients, processing, and packaging.
What makes a product natural and good? At Tom's, it includes how we make it.
- No animal testing.
- We share every ingredient, its purpose, and its source
- Sustainable practices are a priority in every aspect of our business.
- No artificial colors, flavors, fragrance, or preservatives.
Use: Helps protect against cavities.
