- Proud to be Family Owned Since 1968
- Zero Calories, Zero Net Carbs
- No Oligosaccharides or Other Added Ingredients
- Low Glycemic Impact
- The Sweetness of Sugar Without the Calories
- Keto Friendly
- Halal
- Kosher
- Non GMO Project Verified
- Real Ingredients. Real Food.
- Vegan
- Gluten Free
Great-tasting, granulated, zero calorie sweetener that's a perfect substitute for sugar.
Life is sweeter when you replace sugar with NOW Real Food® Erythritol in your favorite foods and beverages. Erythritol is a diabetic-friendly and keto-friendly sweetener known as a sugar alcohol that's about 70% as sweet as sugar. It has 95% fewer calories than sugar, a low glycemic impact, and it doesn't contribute to tooth decay. You get all the sweetness of sugar without any of the bad stuff! NOW Real Food® Erythritol is non-GMO and has a clean, sweet taste that's an ideal substitute for sugar in almost any application.
For over 50 years, NOW Real Food® has been committed to providing the highest quality foods using only the finest ingredients. We're independent, family owned, and proud of it. NOW that's keeping it real.