A creamy-lather, sulfate-free shampoo that repairs and smooths for healthy hair that’s twice as strong*, in the cult fave Brazilian Bum Bum Cream scent.
Brazilian Joia shampoo helps mend and prevent breakage for strong, damage-free hair. With encapsulated plant-based keratin beads, SOL Seal Technology instantly smooths and helps repair split ends. Frizz-fighting. Shine-boosting. Color-safe. Made with Brazilian Hair Expertise for dramatic results.
Wrap your strands with a hug + treat action to fuse together split ends, reduce breakage and help prevent future damage.
- 54% reduction of breakage*- 74% of split ends mended*- Color-safe, sulfate-free, paraben-free- Vegan, cruelty-free, sustainably sourced, recyclable packagingKey benefits: Reduces frizz and minimizes damage
Best for:
- Hair type: Straight, wavy, and curly- Hair texture: Fine, medium, and thickFragrance notes:
- Top: Pistachio, almond- Mid: Heliotrope, jasmine petals- Dry: Vanilla, salted caramel, sandalwood*Strengthening and smoothing for hair that‘s 2x as strong when shampoo and conditioner are used together. Testing was conducted by an independent 3rd party lab.
The Promise: Sol de Janeiro is always animal test-free, vegan friendly, sustainably sourced and reef free. All the products are formulated without sulfates, phthalates, parabens, mineral oil and microplastics. The brand prohibits the use of over 100 ingredients when formulating their products. Because skin that glows with confidence and happiness should be worry free.
About the Brand: At the heart of Sol de Janeiro you'll find Brazilian Beauty Secrets that harness the power of potent ingredients from the Amazon Rainforest. Rich in benefits and luxuriously body-loving, these carefully selected star ingredients are tried and true skin and hair care solutions. Sol de Janeiro proudly partners with suppliers who share the commitment to protect the Amazon, and our planet. The products are thoughtfully created with sustainable ingredients from certified suppliers that never impact the beauty and integrity of the Amazon Rainforest. Their mission is to use sustainable and recyclable material whenever possible.
