We create clean, plant-powered formulations that pack a serious punch.
As India’s first vegan wellness brand, our safe, all-natural formulas offer the shiniest hair, the brightest smile, and the clearest skin - with soothing, toxin-free ingredients.
Our products are thoughtfully created using only all-natural extracts with no chemical additives, emulsifiers, dyes or preservatives. They are not tested on animals. They are stored in 100% post-consumer recycled packaging that is reusable. Moreover, our products don’t discriminate. Skin is skin. Hair is hair.
Benefits Of Arata’s Advanced Curl Care Curly Hair Gel
All-Season Curl Definition
Formulated for all seasons, this smooth, lightweight hair gel gives your curls enhanced definition without weighing them down. Perfect for the heat or humidity, our non-greasy formula is water soluble and rinses out easily, unlike most chemical-laden hair gels.
Soft, Natural Hold
Infused with maize care, a natural holding agent, our hair gel gives your curls a soft, natural hold with a great gel cast. As your hair dries, the gel forms a crunchy shell around your curls, defining and protecting them from humidity and frizz
Intensely Moisturizes
Packed with all-natural shea butter, coconut oil, almond oil, and argan oil, our rinse-out hair conditioner intensely moisturizes your curls and leaves them feeling velvety soft and lusciously clumped. The nourishing properties of these ingredients soak into your hair strands, providing the ultimate conditioning effect while also strengthening hair fibers.
CG Approved
Our all-natural hair gel is infused with potent oils, aloe vera, and soy protein! This CG-approved formulation is devoid of any harmful chemicals and toxins, giving you sculpted, glorious curls with a healthy shine. No risk of hair damage, hair loss or premature greying. Safe for everyday use.
Key Ingredients
Aloe Vera
Rich in fatty acids and vitamins, this lightweight ingredient boosts moisture, hold, and shine.
argan Oil
Softens dry curls and reduces frizz.
Almond Oil
Softens curls, boosts moisture, and increases shine..
Olive Oil
Fights frizz, strengthens curls, and smoothens the hair cuticle.
Why Choose Arata?
Our Story
In January 2016, Arata's co-founders, Dhruv Madhok and Dhruv Bhasin, realized that virtually every personal care product on store shelves, barring a few oils, had chemicals in them. They envisioned an honest personal care company that would reduce the rampant toxicity in our daily routines. Today, Arata creates high-quality, plant-powered products with safe, all-natural ingredients, and absolutely no chemical additives, emulsifiers, dyes or preservatives.
Cruelty-Free & Vegan
We are PETA-certified cruelty free and vegan. Our wellness range is vegan-friendly, formulated entirely from plants, essential oils, fruit extracts, and safe plant-based preservatives. We’re the first brand in India to offer vegan unisex products that soothe your hair, skin, and body.
Toxin- Free
We are Australian Certified Toxic-Free and Australian Certified Non-Toxic. You can view the rest of our certifications on our website! In fact, through years of rigorous product development with India’s finest cosmetologists and production specialists, we have ensured that our plant-based ingredients are of the highest quality and integrity, 100% nature-derived and toxin-free.
Recycled & Recyclable Packaging
We’re non-toxic inside and out! Not only do we use non-toxic ingredients, but we also contribute to no plastic waste. Our formulas are packaged in upto 100% recycled plastic, and the labels are printed with safe, food-grade ink
Product Specification
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All-Natural, Vegan Goodness As India’s first 100% nature-derived wellness brand, we create plant-based, vegan products with soothing, toxin-free ingredients that feel fantastic on your hair and skin. Our products are thoughtfully created using only all-natural ingredients with no chemical additives, emulsifiers, dyes or preservatives. They are not tested on animals. They are stored in 100% post-consumer recycled packaging that is reusable. Moreover, our products don’t discriminate. Skin is skin. Hair is hair. Benefits Of Arata’s Cleansing Shampoo Strong Hold For 15 hours Keep your hair fresh with our nourishing hair gel, which gives your strands a strong hold that lasts up to 15 hours. Boosts Hair Growth Our hair gel infuses your hair with plant-based ingredients that boost hair growth and strengthen your strands naturally. Absolutely no premature greying or hair damage caused by chemical ingredients! All-Natural Styling No SLS, Parabens, Heavy Metals, Triclosan, Formaldehyde, Phosphates, SLES, MEA, DEA, TEA, Chlorine, Dyes, Caustics. Prevents Hair Fall There’s absolutely no fear of hair loss, hair thinning, or hair damage caused by chemical ingredients. Our hair gel nourishes while it styles, and is highly safe for daily use! Moreover, our hair gel is water soluble and rinses out easily, unlike most chemical-laden hair gels. Key Ingredients How To Use Why Choose Arata? Our Story In January 2016, Arata's co-founders, Dhruv Madhok and Dhruv Bhasin, realized that virtually every personal care product on store shelves, barring a few oils, had chemicals in them. They envisioned an honest personal care company that would reduce the rampant toxicity in our daily routines. Today, Arata creates high-quality, plant-powered products with safe, all-natural ingredients, and absolutely no chemical additives, emulsifiers, dyes or preservatives. Cruelty-Free & Toxin-Free We are PETA-certified cruelty free and vegan, Australian Certified Toxic-Free® and Australian Certified Non-Toxic™. Our plant-based ingredients are of the highest quality and integrity, 100% nature-derived and toxin-free. Vegan Our wellness range is vegan-friendly, formulated entirely from plants, essential oils, fruit extracts, and safe plant-based preservatives. We’re the first brand in India to offer vegan unisex products that soothe your hair, skin, and body. Recycled & Recyclable Packaging We’re non-toxic inside and out! Not only do we use non-toxic ingredients, but we also contribute to no plastic waste. Our formulas are packaged in upto 100% recycled plastic, and the labels are printed with safe, food-grade ink.
For trendy young men who want to create hairstyles that suit their personality.Long-lasting effect. It has a re-styling ability. A smooth agent adheres to the head hair evenly. With a strong adhesive force, a three-dimensional style with twist and flicks can be produced. It realizes a non-sticky wax with a high styling ability.
Gatsby Hair Styling Fiber Wax Bold & Rise creates high quiff with high volume and a lasting hold effect. Now your style your hair to your heart's desire and rest assured as this hair wax won't stiffen up your hair. Features: Unique fiber-like hair styling wax that lets you style your hair with ease Its strong hold formula allows you to mold and sculpt hair into the desired style Styles the hair without stiffness and stickiness
