We create clean, plant-powered formulations that pack a serious punch.
As India’s first vegan wellness brand, our safe, all-natural formulas offer the shiniest hair, the brightest smile, and the clearest skin - with soothing, toxin-free ingredients.
Our products are thoughtfully created using only all-natural extracts with no chemical additives, emulsifiers, dyes or preservatives. They are not tested on animals. They are stored in 100% post-consumer recycled packaging that is reusable. Moreover, our products don’t discriminate. Skin is skin. Hair is hair.
Benefits of Advanced Curl Care Pro-Styling Combo
Intensively Moisturizes
Our Advanced Curl Care Curly Hair Cream is a plant-based sculpting solution formulated with shea butter, abyssinian seed oil, soya protein, and argan oil. It intensively moisturizes your curls, boosts hydration, increases moisture retention and fights frizz. It also protects your curl cuticles while adding shine.
Strengthens Curls
Infused with hydrolyzed proteins, our hair cream increases curl elasticity and strengthens your hair shaft to minimize breakage. The formula leaves your curls feeling fortified while improving curl texture and repairing damage.
All-Season Curl Definition
Formulated for all seasons, our Advanced Curl Care Curly Hair Gel, a lightweight Perfect for the heat or humidity, our non-greasy gel is water soluble and rinses out easily, unlike most chemical-laden hair gels.
Soft, Natural Hold
Infused with maize care, a natural holding agent, our hair gel gives your curls a soft, natural hold with a great gel cast. As your hair dries, the gel forms a crunchy shell around your curls, defining and protecting them from humidity and frizz.
Key Ingredients
Argan Oil
Softens dry curls and reduces frizz.
Shea Butter
Intensively moisturizes, prevents dryness, softens curls, and reduces frizz.
Abyssinian Seed Oil
Promotes hair shine and locks in moisture.
Aloe Vera
Rich in fatty acids and vitamins, this lightweight ingredient boosts moisture, hold, and shine.
How To Use
Why Choose Arata?
Our Story
In January 2016, Arata's co-founders, Dhruv Madhok and Dhruv Bhasin, realized that virtually every personal care product on store shelves, barring a few oils, had chemicals in them. They envisioned an honest personal care company that would reduce the rampant toxicity in our daily routines. Today, Arata creates high-quality, plant-powered products with safe, all-natural ingredients, and absolutely no chemical additives, emulsifiers, dyes or preservatives.
Cruelty-Free & Vegan
We are PETA-certified cruelty free and vegan. Our wellness range is vegan-friendly, formulated entirely from plants, essential oils, fruit extracts, and safe plant-based preservatives. We’re the first brand in India to offer vegan unisex products that soothe your hair, skin, and body.
Toxin- Free
We are Australian Certified Toxic-Free and Australian Certified Non-Toxic. You can view the rest of our certifications on our website! In fact, through years of rigorous product development with India’s finest cosmetologists and production specialists, we have ensured that our plant-based ingredients are of the highest quality and integrity, 100% nature-derived and toxin-free.
Recycled & Recyclable Packaging
We’re non-toxic inside and out! Not only do we use non-toxic ingredients, but we also contribute to no plastic waste. Our formulas are packaged in upto 100% recycled plastic, and the labels are printed with safe, food-grade ink
Product Specification
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All-Natural, Vegan Goodness As India’s first 100% nature-derived wellness brand, we create plant-based, vegan products with soothing, toxin-free ingredients that feel fantastic on your hair and skin. Our products are thoughtfully created using only all-natural ingredients with no chemical additives, emulsifiers, dyes or preservatives. They are not tested on animals. They are stored in 100% post-consumer recycled packaging that is reusable. Moreover, our products don’t discriminate. Skin is skin. Hair is hair. Benefits Of Arata’s Cleansing Shampoo Strong Hold For 15 hours Keep your hair fresh with our nourishing hair gel, which gives your strands a strong hold that lasts up to 15 hours. Boosts Hair Growth Our hair gel infuses your hair with plant-based ingredients that boost hair growth and strengthen your strands naturally. Absolutely no premature greying or hair damage caused by chemical ingredients! All-Natural Styling No SLS, Parabens, Heavy Metals, Triclosan, Formaldehyde, Phosphates, SLES, MEA, DEA, TEA, Chlorine, Dyes, Caustics. Prevents Hair Fall There’s absolutely no fear of hair loss, hair thinning, or hair damage caused by chemical ingredients. Our hair gel nourishes while it styles, and is highly safe for daily use! Moreover, our hair gel is water soluble and rinses out easily, unlike most chemical-laden hair gels. Key Ingredients How To Use Why Choose Arata? Our Story In January 2016, Arata's co-founders, Dhruv Madhok and Dhruv Bhasin, realized that virtually every personal care product on store shelves, barring a few oils, had chemicals in them. They envisioned an honest personal care company that would reduce the rampant toxicity in our daily routines. Today, Arata creates high-quality, plant-powered products with safe, all-natural ingredients, and absolutely no chemical additives, emulsifiers, dyes or preservatives. Cruelty-Free & Toxin-Free We are PETA-certified cruelty free and vegan, Australian Certified Toxic-Free® and Australian Certified Non-Toxic™. Our plant-based ingredients are of the highest quality and integrity, 100% nature-derived and toxin-free. Vegan Our wellness range is vegan-friendly, formulated entirely from plants, essential oils, fruit extracts, and safe plant-based preservatives. We’re the first brand in India to offer vegan unisex products that soothe your hair, skin, and body. Recycled & Recyclable Packaging We’re non-toxic inside and out! Not only do we use non-toxic ingredients, but we also contribute to no plastic waste. Our formulas are packaged in upto 100% recycled plastic, and the labels are printed with safe, food-grade ink.
For trendy young men who want to create hairstyles that suit their personality.Long-lasting effect. It has a re-styling ability. A smooth agent adheres to the head hair evenly. With a strong adhesive force, a three-dimensional style with twist and flicks can be produced. It realizes a non-sticky wax with a high styling ability.
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