All-Natural, Vegan Goodness
As India’s first 100% nature-derived wellness brand, we create plant-based, vegan products with soothing, toxin-free ingredients that feel fantastic on your hair and skin.
Our products are thoughtfully created using only all-natural ingredients with no chemical additives, emulsifiers, dyes or preservatives. They are not tested on animals. They are stored in 100% post-consumer recycled packaging that is reusable.
Moreover, our products don’t discriminate. Skin is skin. Hair is hair.
Benefits Of Arata’s Cleansing Shampoo
Soft-Hold Styling For 15 Hours
Sculpt your hair with our nourishing hair cream for soft-hold styling that lasts up to 15 hours.
Boosts Hair Volume
Our hair cream infuses your hair with plant-based ingredients that boost hair volume and strengthen your strands naturally. Absolutely no premature greying or hair damage caused by chemical ingredients!
All-Natural Matte Look
Great for a natural matte look. No SLS, Parabens, Heavy Metals, Triclosan, Formaldehyde, Phosphates, SLES, MEA, DEA, TEA, Chlorine, Dyes, Caustics. There’s absolutely no fear of hair loss, hair thinning, or hair damage caused by chemical ingredients.
Non-Greasy & Non-Sticky Texture
Created with organic flax seeds, our hair cream has a non-sticky and non-greasy texture that doesn’t weigh your hair down. Moreover, the cream is water soluble and rinses out easily, unlike most chemical-laden hair creams.
Key Ingredients
Organic Flax Seeds
A rich source of omega-3 fatty acids, vitamin E, protein, and essential nutrients, organic flax seed extracts are vital nourishment for your hair. These natural extracts hydrate, strengthen, and support healthy growth of your hair.
Olive Oil
Olive oil has nourishing properties that reduce dandruff, split ends and frizz, acting like a soothing serum. This natural ingredient makes your hair smooth and easy-to-style, nourishing your scalp with natural goodness.
Coconut Oil
Rich in fatty acids, coconut oil has antimicrobial properties that make it a great natural ingredient for your hair. It moisturizes and nurtures your strands intensively, leaving it soft and smooth.
How To Use
Why Choose Arata?
Our Story
In January 2016, Arata's co-founders, Dhruv Madhok and Dhruv Bhasin, realized that virtually every personal care product on store shelves, barring a few oils, had chemicals in them. They envisioned an honest personal care company that would reduce the rampant toxicity in our daily routines. Today, Arata creates high-quality, plant-powered products with safe, all-natural ingredients, and absolutely no chemical additives, emulsifiers, dyes or preservatives.
Cruelty-Free & Toxin-Free
We are PETA-certified cruelty free and vegan, Australian Certified Toxic-Free® and Australian Certified Non-Toxic™. Our plant-based ingredients are of the highest quality and integrity, 100% nature-derived and toxin-free.
Vegan
Our wellness range is vegan-friendly, formulated entirely from plants, essential oils, fruit extracts, and safe plant-based preservatives. We’re the first brand in India to offer vegan unisex products that soothe your hair, skin, and body.
Recycled & Recyclable Packaging
We’re non-toxic inside and out! Not only do we use non-toxic ingredients, but we also contribute to no plastic waste. Our formulas are packaged in upto 100% recycled plastic, and the labels are printed with safe, food-grade ink.