What it is: Water-based, non-greasy formula that hydrates, while adding texture and definition.
Who it's for: Anyone with short to medium hair length.
What it does: Helps mold and style short to medium length hair into any maintainable shape. Aveda Men Pure-Formance Pomade has a built-in style-control agent that provides strong hold with lasting shine.
About the Brand: Aveda Corporation is an American cosmetics company founded by Horst Rechelbacher, now owned by Estee Lauder Companies.One of the industry's most-prestigious beauty brands, Aveda beauty products are alive with the life force of plants, and contain pure essential oils.Specializing in hair care products, the brand also offers other plant-based product's skin care, makeup, pure-fume, aromas and lifestyle that are all professionally developed and clinically tested.This cruelty-free brand range is formulated without parabens, phthalates and sodium lauryl sulfate.
Country of Origin: Belgium / Canada / Czech Republic / Dominican Republic / France / Germany / Italy / Japan / South Korea / Mexico / North Macedonia / Poland / Switzerland
Generic Name: Haircare
Name of Mfg / Brand: Estee Lauder Companies