What it is: Grooming cream that creates definition with a medium level of hold.
Who it's for: Ideal for fine hair.
What it does: Modern styling cream that adds pliable medium hold and control while maintaining a natural look. Aveda Pure-Formance Grooming Cream's conditioning formula defines and moisturizes, giving hair natural shine without unwanted weight or stickiness.
- Moisture-rich formula - Delivers natural, healthy-looking shine
About the Brand: Aveda Corporation is an American cosmetics company founded by Horst Rechelbacher, now owned by Estee Lauder Companies.One of the industry's most-prestigious beauty brands, Aveda beauty products are alive with the life force of plants, and contain pure essential oils.Specializing in hair care products, the brand also offers other plant-based product's skin care, makeup, pure-fume, aromas and lifestyle that are all professionally developed and clinically tested.This cruelty-free brand range is formulated without parabens, phthalates and sodium lauryl sulfate.
Country of Origin: Belgium / Canada / Czech Republic / Dominican Republic / France / Germany / Italy / Japan / South Korea / Mexico / North Macedonia / Poland / Switzerland
Generic Name: Haircare
Name of Mfg / Brand: Estee Lauder Companies